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Data Visualization

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Use platform to blend data from across the Customer 360 platform with your other business data for increased visibility and a deeper understanding of your customers. Provide your finance, operations, channel teams, and executives with secure, up-to-date, customized views of your data.

CRM Analytics

Leverage the power of fully native analytics in your CRM workflows with CRM Analytics. CRM users can work more efficiently, spot trends, predict outcomes, and get timely recommended next steps to take right where they work. Use advanced AI models that are easy to set up with no coding necessary to better connect analytics to the next action to take.

Discover hidden insights in all your customer data with Data Cloud

Use Data Cloud for platform to unlock your customer data and deliver actionable insights at scale. With Data Cloud for platform, you can natively connect to integrated, unified data from any source—including your platform instance—making it easy for everyone in your organization to visualize, automate, explore, and act on data. Data Cloud for platform takes the complexity out of building a real-time customer data platform, so you can discover customer insights and make data-driven decisions.